Advertising For A Good Cause – Grade 4 German Class

The G4 students of the advanced German program (AGP) have been inquiring about advertising and found out that there can be advertisements for a good cause.

They learned about the AIDA Formula used by advertising professionals, and created their own campaign for a good cause of their choice.

Their advertising campaign was aimed to gain Attention, evoke Interest, stimulate a Desire and encourage the viewers to take an Action. See if you can find the student’s adverting posters around school and check out how successful they were with their campaigns!

text & photos GS

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